Privacy Policy

Introduction

Switch Management Ltd is committed to protecting your privacy and the security of your personal information. We only process personal information for a specific purpose for which the data was collected and will only store and use personal information for as long as necessary for this purpose including for the purposes of satisfying any legal, accounting, or reporting requirements. You do not have to provide us with your personal information but in some cases, this means we’ll be unable to fulfil your request. We are committed to collecting and using your information in accordance with applicable data protection laws.

Information We Collect

We may collect the following information:

  • Identity & Contact Information – Name, company name, email address, phone number, postal address.
  • Technical & Usage Data – IP address, browser type, operating system, domain, geolocation, website pages visited, date/time of visit.
  • Demographic & Preference Data – Postcode, preferences, interests.
  • Survey & Marketing Data – Responses to customer surveys, opt-in preferences, and marketing communication choices.

How We Use Your Information

We use your information to:

  • Fulfil your requests and provide our services.
  • Maintain internal records and manage our business operations.
  • Improve our website, products, and services.
  • Send you relevant marketing communications (if you have opted in).
  • Conduct research and surveys (only if you have consented).
  • Customise the website to your interests.
  • Comply with legal obligations and enforce our terms.

We will never sell your personal data.

Legal Basis for Processing

We process your data under the following legal bases:

  • Contractual necessity – when processing is required to provide the services you requested.
  • Consent – when you have opted-in to marketing communications or surveys.
  • Legitimate interests – to improve our services, monitor website usage, and prevent fraud, provided your rights are not overridden.
  • Legal obligation – to comply with record-keeping, tax, or regulatory requirements.

Data Retention

We only retain your data for as long as necessary to fulfil the purposes for which it was collected, including to meet legal, accounting, or reporting requirements. For example:

  • Marketing data: retained until you withdraw consent or unsubscribe.
  • Website analytics data: typically retained for up to 26 months.
  • Business correspondence: retained for up to 6 years for legal compliance.

Sharing Your Information

We may share data with trusted third parties:

  • IT and website hosting providers.
  • Marketing and analytics service providers (e.g., Google Analytics).
  • Professional advisers (legal, accounting).
  • Regulators or law enforcement if legally required.

Any third party with whom we share data is required to keep it secure and use it only for the purpose for which it was shared.

Data Security

We take appropriate technical and organisational measures to protect your data against loss, misuse, and unauthorised access. This includes encryption, secure servers, and access controls.

Your Rights

Under data protection law, you have the right to:

  • Access your personal data and receive a copy.
  • Request correction of any inaccurate or incomplete data.
  • Request erasure of your personal data (subject to legal obligations).
  • Object to processing where we rely on legitimate interests.
  • Restrict processing of your data in certain circumstances.
  • Withdraw consent at any time (for processing based on consent).
  • Request data portability in a structured, machine-readable format.

To exercise your rights, contact us at info@swhm.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Cookies & Tracking

We use cookies and similar technologies to improve your website experience. Non-essential cookies are only used with your consent. You can manage your cookie preferences via your browser or through our cookie consent banner. See our Cookie Policy for more details.

Data Breach Notification

If we become aware of a personal data breach that may affect your rights and freedoms, we will notify you and the ICO as required by law.

Children’s Privacy

Our website is not directed to children under 16. We do not knowingly collect data from children. If you believe we have collected personal data from a child, contact us so we can delete it.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with the updated effective date. If the changes are significant, we will notify you by email (if we have your details).

Marketing Permissions

Switch Management Ltd may send you from time to time, new offers and industry insight via email. If you do not wish to receive any further email please use the unsubscribe option in the email or alternatively contact us at info@swhm.co.uk

Your Consent

By submitting your information, you consent to the use of that information as set out in this policy. If we change our privacy policy, we will post the changes on this page. We will also email you should we make any changes so that you may consent to our use of your information in that way.