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Kevin is an accomplished Group Asset Director with over 15 years of extensive experience in the hospitality industry. With a solid background in engineering and construction, Kevin brings a unique blend of technical expertise and industry knowledge to his role. His career has been marked by a commitment to excellence, particularly in the area of health and safety compliance.
During the challenging times of the COVID-19 pandemic, Kevin played a crucial role in a significant project alongside the Ministry of Defence (MOD). His dedication to health and safety was paramount as he contributed to the development of the Nightingale courtrooms, demonstrating his ability to uphold rigorous standards even in the most demanding situations.
At Switch Management, Kevin has consistently achieved remarkable results, significantly improving Health & Safety Audit scores year after year. His impressive track record of maintaining scores above 95% underscores his relentless pursuit of excellence and his unwavering commitment to creating a safe environment for all. Kevin’s influence extends beyond just audits; he has been an integral part of Switch Housing, ensuring that high standards are upheld throughout the entire property portfolio.
“Never compromise on doing the right things, at the right time, for the right reason”
Group Asset Director
Ryan leads the strategic sales function across the entire Switch Management portfolio, driving commercial performance through innovative sales leadership and a results-focused culture. With a sharp focus on market segmentation, revenue growth, and strategic positioning, he works closely with individual hotel property sales teams as well as a dedicated housing development team to craft and execute high-impact sales strategies that unlock new opportunities and deepen client relationships.
Since joining Switch in 2018 as Associate Sales Director, Ryan has played a pivotal role in repositioning and revitalising the group’s Conference & Events proposition in their hotel market. Under his leadership, the portfolio has achieved a 34% uplift in agency and direct conference bookings, while simultaneously growing corporate accommodation revenue across high-value specialist segments, including legal, pharmaceutical, property, construction, entertainment, and sport.
With over 15 years of experience in the hospitality sector, Ryan brings a strong background in hotel sales and key account management, honed at leading brands such as Jurys Inn, Marriott, and Macdonald Hotels. His extensive industry knowledge is complemented by hands-on experience in managing cross-functional Business Development teams, including within the housing sector, where he has led targeted initiatives to leverage and bridge gaps on temporary accommodation and private sector rentals—delivering measurable revenue savings for clients, alongside significant improvements in accommodation quality and service standards.
Ryan is a recognised subject matter expert in the Pharmaceutical and Healthcare events sector and maintains active involvement in key industry associations. He serves as a Board Director and Vice Chair of beam (Business Events Accommodation, Meetings Association) and is a committed member of the Institute of Hospitality, Chartered Institute of Housing and the Institute of Travel Managers, among other industry associations across the hospitality & housing sector.
A graduate of the University of Birmingham with First Class Honours in Hospitality & Business Management, Ryan was awarded the prestigious Caterer & Hotelkeeper Acorn Award in 2020, in recognition of his outstanding contribution to the hospitality industry and leadership potential.
Group Sales and Business Development Director
Steven Holt’s career has spanned a period of over 30 years’ experience in the hospitality industry. Steven leads the finance team bringing a strong desire to standardise and enhance reporting to deliver efficient and future proofed solutions across the group. Steven oversees the relationship with the financial institutes, external accountants where necessary and is involved in feasibility analysis and budget planning with the directors and hotel owners.
Steven has worked for both individual hotels and branded international chains, starting out in DeVere Hotels and worked with other brands, IHG, Prima Hotels and Macdonald Hotels based across the midlands and north west prior to being part of the opening team for Park Regis from 2015. Steven as Group Financial Director is now responsible for the entire Finance function at SWHM.
Specialising in hotel accounting procedures and practices, forecasting and budgeting, income audit and cost control and owner relations. Steven has a proven ability to review and revise the financial procedures and practises to improve profitability
“Sales for vanity and profit for sanity.”
Group Finance Director
With over 18 years of experience within HR I have gained a wealth of knowledge in supporting businesses and executing the HR agenda.
I started my career within hospitality with IHG at Holiday Inn working fulltime whilst completing my CIPD qualifications, which fuelled my ambition for the next step and continually progressed over the years.
Having worked in various industries from Manufacturing, Retail and Telecommunications my approach to a successful People function is always the same, attention to detail, stringent administration and consistency.
My role is to help the business navigate through challenges, balancing risks and identify opportunities to find the right solution whilst ensuring people are treated fairly and consistently.
I have a proven track record of adapting to change and ensuring objectives come to fruition. No two days and situations are the same as people make my job interesting.
“Passionate about people development and engagement, which enables people to deliver”
Group People Director
Levi began his career in hospitality 18 years ago after joining the Graduate development management programme for Malmaison Hotels where he spent the next 8 years gaining a wealth of operational experience across the Liverpool and Birmingham hotels. Following on from Malmaison Hotels Levi joined the Qhotels group in 2015 and then worked for Handpicked Hotels in 2019, multiskilling himself along his journey.
Levi is very much an operator who you will see across all our properties and is extremely passionate about his work. Levi most recently held the position as Hotel Manager at Park Regis Birmingham since he joined in November 2021.
As Group Operations Director for Switch Hospitality Management, Levi will be leading the property management teams across all our portfolio, don’t be surprised to see him out and about in one of our properties as he does most of his work at property level and uses this exposure to ensure we continue to drive standards and deliver first class service.
“Invest in your team. Create an environment where employees can express themselves, make controlled mistakes & learn valuable lessons. If you look after your team then the service standards will follow”
Group Operations Director
With over 25 years’ experience in the hospitality industry Stuart has accumulated an expanse of knowledge in all hotel sectors and has a proven track record of helping businesses improve both sales and profitability. Having started with Travelodge back in 2004 Stuart has worked with many of the key hotel brands including IHG and Hilton, his flair and thought processes are also well suited to independent hotels where the ability to do things differently and not be bound to brand guidelines is key to delivering success. Stuart works closely with many analytical companies to ensure data is readily available to make the right business decisions at the right time.
Stuart says the two key components to his role are to grow the commercial visibility of each business and to ensure that any decision is taken with two key elements in mind, firstly how does it come across to the customer? Secondly, how does this impact the profitability of the business?
If both elements are positive then you are on the right track!
“It isn’t difficult to choose a price at which to sell something. Getting the right price and reaching the right customer is a different ball game.”
Group Commercial Director
Aimee Smith has over 20 years of experience in the hospitality industry and is experienced in various commercial areas, having begun her career within IHG and Holiday Inn before moving to Malmaison & Hotel Du Vin, Village Hotels, The Hotel Collection and then most recently part of the opening team for Park Regis Birmingham, 9 years ago.
As Group Marketing Director for Switch Management, Aimee plays an active role as ‘Brand Champion’ across all of the portfolio and is responsible for creating, implementing and then leading the marketing plan and content strategy across a range of different channels, such as website, social media platforms and email communications along with supporting public relations, digital communication via website management and social media channels and overseeing the production of all marketing collateral.
Aimee is very passionate and has an ability to understand the requirements needed to support and succeed within a business.
“If you love what you’re doing, it makes it easier to create, inspire, entertain and educate.”
Group Marketing Director
With experience spanning more than 20 years, John Angus has worked at some of the UK’s leading leisure resorts and hotels across the UK.
This includes almost 12 years as Regional Operations Director at Heythrop Park Resort, followed by positions as General Manager of the UK’s first Crowne Plaza Resort, Regional Manager of Q Hotels, and Regional Managing Director at Macdonald Hotels & Resorts, where he oversaw the group’s five-star portfolio.
In 2020, John joined SevenCapital as Managing Director of Park Regis Birmingham, which went on to win M&IT Awards’ prestigious accolade of Best UK Hotel for two consecutive years. Within ten months, John helped to establish, and is now leading, Switch Management.
As a dedicated leader at Switch Management, John has been instrumental in the development and expansion of the company’s housing division. Under his leadership, the division has become a major part of the business, providing customised housing solutions.
John’s strategic thinking and operational skills have been crucial in raising standards throughout the housing portfolio, focusing on service quality, compliance, and community impact. Passionate about excellence in hospitality and property management, John consistently boosts investor returns, meets owner goals, and improves the resident experience.
Managing Director
