Cookie Policy

Cookie Policy

Switch Management Ltd (“we”, “our”, “us”) uses cookies and similar technologies to provide you with the best possible browsing experience, improve our website, and deliver relevant content and marketing. This Cookie Policy explains what cookies are, the types we use, and how you can manage your preferences.

What are cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They allow websites to recognise your device, remember your preferences, and help us understand how you interact with our site.

We also use similar technologies such as pixels and scripts, which perform a comparable function.

Types of cookies we use

We categorise our cookies as follows:

  • Strictly Necessary Cookies
    These are essential for the website to function properly and cannot be switched off in our systems. For example, session cookies that enable secure login or the cookie banner that remembers your consent settings.

  • Performance & Analytics Cookies
    These help us understand how visitors use our site so we can improve functionality and content. For example, Google Analytics tracks pages visited, time on site, and traffic sources. Data collected is aggregated and anonymous.

  • Functionality Cookies
    These remember your preferences (such as location or language settings) and personalise your experience.

  • Targeting & Advertising Cookies
    These may be set through our site by third-party advertising partners (such as Meta or Google Ads) to build a profile of your interests and show you relevant ads on other websites.

Cookies we use

Examples include (this list should be updated based on your actual integrations):

  • Google Analytics (Performance) – tracks website usage and traffic sources. Retention up to 26 months.

  • Meta Pixel (Advertising) – helps us measure the effectiveness of Facebook/Instagram ads.

  • Cookie Consent Tool (Strictly Necessary) – remembers your cookie settings and choices.

Managing your cookie preferences

When you first visit our website, you will see a cookie banner that gives you the option to accept or reject non-essential cookies. You can update your preferences at any time by:

  • Adjusting your settings in the cookie banner.

  • Changing your browser settings to block or delete cookies.

Please note that blocking certain cookies may impact the functionality of the site.

Third-party cookies

Some cookies are set by third-party services we use on our site (such as analytics or advertising providers). These providers are responsible for their own cookies and privacy practices. We encourage you to review their policies:

How long cookies are stored

Cookies may be session cookies (deleted when you close your browser) or persistent cookies (stored on your device until they expire or you delete them). Expiry times vary but typically range from a few minutes to two years.

Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. Any updates will be posted on this page with the new effective date.

8. Contact us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Switch Management Ltd
Email: info@swhm.co.uk