TEL: 0121 389 3245
With combined experience of more than 100 years, our teams are led by directors who possess a robust understanding of hospitality projects, and their unique challenges and requirements.
From managing independent sites to providing consultancy for global hotel chains and developing new aparthotel offerings, we are well-versed in bringing an elevated approach and best practice standard to every asset type.
ASSET
MANAGEMENT
Our solutions-driven methodology has been proven to boost profits and build value for shareholders, with a centralised team working in collaboration to maximise returns.
Commercial management
Offered within the Hotel Management programme, or available as a standalone service, our Sales, Marketing & Commercial Management team produce and deliver strategies for asset owners that are bespoke to their brand and business requirements.
Capital investment
We control Capital Expenditure budgets on behalf of asset owners, and use Switch’s proven purchasing expertise to ensure best value is procured, without any compromise to quality.
Budgets and key performance indicators
Following a detailed analysis and leveraging our specialist industry knowledge, we work to ensure that there is a realistic and measurable budget in place.
At the start of any project, KPIs are agreed using industry-standard reporting, and reviewed on a weekly or monthly basis, as required.
HOTEL MANAGEMENT
When a hotel becomes part of our management portfolio, we work in close partnership with the existing team to conduct a comprehensive asset review so we can develop a detailed action plan and implement our specialised systems across all departments.
SUPPORT SERVICES
In addition to asset and hotel management programmes, our breadth of expertise means that we can provide specialist consultancy for individual projects of any size.
Switch Hospitality Management provides full managerial services for the only major independent hotel in Birmingham.
Park Regis Birmingham opened its doors in April 2016, an amazing transformation of Auchinleck House from a run down office block to one of Birmingham’s most luxurious hotels, the best addition to Birmingham’s skyline, offering 253 gorgeous, comfortable guest rooms and suites, along with 11 function rooms, full serviced restaurant, bar and outdoor terrace and the hotel’s recreational facilities include Shakina Urban Dry Spa for the ultimate beauty indulgence plus a well-equipped gym.
Situated on the famous ‘Broad Street’ Birmingham’s most dynamic entertainment destination and just minutes’ walk from Five Ways Train station & the Library of Birmingham and ten minutes' walk from Birmingham New Street, the exclusive Mailbox and Bull Ring shopping centres the hotel also boasts convenient access to the ICC, Arena Birmingham, Symphony Hall, Rep Theatre and Hippodrome all just a short walking distance.
Switch Management provides full managerial services for this new brand launched in Birmingham City centre, bringing the convenience of apartments with the comforts of a hotel.
aparthotel Birmingham is located on St Chad's Queensway in Snowhill, Birmingham which has undergone significant redevelopment and it has become a popular location for businesses, particularly in the professional and financial services sectors, as well as for residential development.
With 161 self-contained serviced apartments which have been designed with a good nights sleep as a priority. All apartments have a fully fitted kitchen with everything a guest needs for a long stay, along with extra space and comfortable furnishing which can be utilised for working, dining and relaxing for that home way from home feel.
aparthotel Birmingham is an exciting new addition to Birmingham hospitality sector.
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Switch Hospitality Management provides hotel services to residents of St Martin's Place which is located adjacent to the Park Regis Birmingham.
St Martin's Place has 228 apartments and operates at 97% occupancy.
Residents will be able to request services ranging from apartment cleaning, dry cleaning and laundry through to ad-hoc services such as sourcing concert and theatre tickets from our 24 hour concierge team.
St Martin’s Place is Birmingham’s most exclusive luxury residential development, located in one of the city’s highest sought-after postcodes, minutes from the main business and professional district.
Switch Hospitality Management provides full management of all the services from housekeeping, maintenance, staffing in this 16 story multi-tenant serviced office. A great example of a hospitality service attitude in a new environment. Switch has driven a 10% annual service charge saving with no reduction in service.
Lyndon House is a prominent office building within the heart of Edgbaston, being approximately 1 mile from Birmingham city centre.
Arranged over ground, mezzanine and 16 upper floors, it has recently been refurbished to a high standard with a new gym on the mezzanine floor, new reception, floorspace and WCs. Typical floor plates total 4,262 sq ft, with suites available from 753 sq ft.
Switch Hospitality Management provides full management of the hotel in conjunction with IHG. All of the SWHM services and standards have been adopted, resulting in an immediate 30% EBITDA uplift.
Holiday Inn Express Birmingham - South A45 is a family-friendly Birmingham hotel near the airport, offering 83 spacious rooms just off the A45, a major road through the scenic Midlands.
It's a short drive to Birmingham Airport, and just 10 minutes into Birmingham city centre. Business guests are a 15-minute drive from Birmingham's historic financial buildings along Colmore Row, and the NEC is even closer for major conferences and exhibitions. Back at the hotel, Curlers Room provides an elegant meeting space for up to 16 delegates, with friendly staff on hand to assist.
For shopping and dining the famous Bullring Centre is a short drive away, and from there it's an easy walk to a concert at Symphony Hall. Less than 30 minutes' drive into the surrounding countryside are Drayton Manor Theme Park and Warwick Castle, both popular spots for family outings. Don't miss a trip to Cadbury World, a fun visitor centre at the world-famous chocolate factory.
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The hotel is currently closed and will be awakening in 2025.
Nite Nite will be a contemporary and innovative addition to the Birmingham hotel scene, offering the newest next generation of hotel accommodation at an affordable price point without compromising on quality. We’re committed to providing guests with a restful night's sleep and an affordable hotel experience in a vibrant and exciting atmosphere.
