OUR TEAM

With experience spanning more than 20 years, John Angus has worked at some of the UK’s leading leisure resorts and hotels across the UK.

This includes almost 12 years as Regional Operations Director at Heythrop Park Resort, followed by positions as General Manager of the UK’s first Crowne Plaza Resort, Regional Manager of Q Hotels, and Regional Managing Director at Macdonald Hotels & Resorts, where he oversaw the group’s five-star portfolio.

In 2020, John joined Seven Capital as Managing Director of Park Regis Birmingham, which went on to win M&IT Awards’ prestigious accolade of Best UK Hotel for two consecutive years. Within ten months, John helped to establish, and is now leading, Switch.

John is committed to delivering the highest standards in hospitality management through professional services, exceptional operations and industry-leading expertise. John is driven by his principal focus of enhancing investor returns and surpassing owners’ business goals, whilst exceeding the expectations of guests and residents.

John is also a champion of Birmingham and the West Midlands region, and is an active member of the regional tourism sector. He has chaired the Birmingham Hospitality Association since 2020, sitting on the Board for West Midlands Tourism since 2021, Westside Business Improvement District(BID) since 2021.

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Aimee Smith has worked in the hospitality industry for 15+ years and is experienced in various commercial areas starting her career within IHG and Holiday Inn before moving to Malmaison & Hotel Du Vin, Village Hotels, The Hotel Collection and then most recently part of the opening team for Park Regis Birmingham, 5 years ago.

As Group Marketing Director for Switch Hospitality Management, Aimee plays an active role as ‘Brand Champion’ across all of the portfolio and is responsible for creating, implementing and then leading the marketing plan and content strategy across a range of different channels, such as website, social media platforms and email communications along with supporting public relations, digital communication via website management and social media channels and overseeing the production of all marketing collateral.

Aimee is very passionate and has an ability to understand the requirements needed to support and succeed within a business.

“If you love what you’re doing, it makes it easier to create, inspire, entertain and educate.”

With over 25 years’ experience in the hospitality industry Stuart has accumulated an expanse of knowledge in all hotel sectors and has a proven track record of helping businesses improve both sales and profitability. Having started with Travelodge back in 2004 Stuart has worked with many of the key hotel brands including IHG and Hilton, his flair and thought processes are also well suited to independent hotels where the ability to do things differently and not be bound to brand guidelines is key to delivering success. Stuart works closely with many analytical companies to ensure data is readily available to make the right business decisions at the right time.

Stuart says the two key components to his role are to grow the commercial visibility of each business and to ensure that any decision is taken with two key elements in mind, firstly how does it come across to the customer? Secondly, how does this impact the profitability of the business?

If both elements are positive then you are on the right track!

“It isn’t difficult to choose a price at which to sell something. Getting the right price and reaching the right customer is a different ball game.”

Levi began his career in hospitality 18 years ago after joining the Graduate development management programme for Malmaison Hotels where he spent the next 8 years gaining a wealth of operational experience across the Liverpool and Birmingham hotels. Following on from Malmaison Hotels Levi joined the Qhotels group in 2015 and then worked for Handpicked Hotels in 2019, multiskilling himself along his journey.

Levi is very much an operator who you will see across all our properties and is extremely passionate about his work. Levi most recently held the position as Hotel Manager at Park Regis Birmingham since he joined in November 2021.

As Group Operations Director for Switch Hospitality Management, Levi will be leading the property management teams across all our portfolio, don’t be surprised to see him out and about in one of our properties as he does most of his work at property level and uses this exposure to ensure we continue to drive standards and deliver first class service.

“Invest in your team. Create an environment where employees can express themselves, make controlled mistakes & learn valuable lessons. If you look after your team then the service standards will follow”

With over 18 years of experience within HR I have gained a wealth of knowledge in supporting businesses and executing the HR agenda. 

I started my career within hospitality with IHG at Holiday Inn working fulltime whilst completing my CIPD qualifications, which fuelled my ambition for the next step and continually progressed over the years. 

Having worked in various industries from Manufacturing, Retail and Telecommunications my approach to a successful People function is always the same,  attention to detail, stringent administration and consistency.

My role is to help the business navigate through challenges, balancing risks and identify opportunities to find the right solution whilst ensuring people are treated fairly and consistently.

I have a proven track record of adapting to change and ensuring objectives come to fruition.  No two days and situations are the same as people make my job interesting.

“Passionate about people development and engagement, which enables people to deliver”

Steven Holt's career has spanned a period of over 25 years’ experience in the hospitality industry. Steven leads the finance team bringing a strong desire to standardise and enhance reporting to deliver efficient and future proofed solutions across the group.  Steven oversees the relationship with the financial institutes, external accountants where necessary and is involved in feasibility analysis and budget planning with the directors and hotel owners.

Steven has worked for both individual hotels and branded international chains, starting out in DeVere Hotels and worked with other brands, IHG, Prima Hotels and Macdonald Hotels based across the midlands and north west prior to being part of the opening team for Park Regis from 2015.  Steven as Group Financial Director is now responsible for the entire Finance function at SWHM.

Specialising in hotel accounting procedures and practices, forecasting and budgeting, income audit and cost control and owner relations. Steven has a proven ability to review and revise the financial procedures and practises to improve profitability

“Sales for vanity and profit for sanity.”

Ryan has been in the hospitality industry for 12+ years, Ryan is responsible for the leadership of the Switch sales teams within the portfolio and to create and galvanise a sales culture. Working with sales teams to implement and guide strategic sales plans, market segment growth and sales activity across the portfolio. Ryan is heavily involved with industry bodies such as Institute of Hospitality, HBAA and Institute of Travel Managers.