aparthotel Birmingham completes opening with the addition of a Nisa Local

Switch Hospitality Management Ltd has completed the redevelopment of aparthotel Birmingham, with the opening of a new Nisa Local.

Set in the heart of the city’s bustling business district, aparthotel Birmingham opened its doors earlier this year, and the addition of an on-site convenience store will create an enhanced guest experience.

Spanning 1,200 sq ft, the store showcases bespoke features that are in keeping with the wider aparthotel development, which boasts an industry leading design and a contemporary look and feel.

With street-level access from St Chad’s Queensway, or via aparthotel’s stylish reception and co-working area, ‘The Hub’, shoppers can browse a wide range of fresh produce, quality ingredients and everyday essentials, and pick up a hot drink to-go from the dedicated Costa Coffee station.

The new Nisa store will be the first in any UK aparthotel to have stock of Co-op and Costa branded items, serving both quality and convenience to its customers.

Formerly known as the Royal Angus Hotel, Switch Hospitality redeveloped the site into aparthotel Birmingham, which is now one of the city’s most sustainable commercial developments with an Energy Performance Certificate of “10 A”. Switch is continuing to act as asset manager on behalf of the site owners, Seven Capital.

Offering the choice of 10 accommodation types across 161 luxury suites, including dog-friendly terraced rooms, aparthotel is designed to create a ‘home from home’ experience for both long and short stays. Each apartment is furnished with a fully-equipped kitchen, with a fridge-freezer, washer-dryer and combi-microwave oven, and guests can benefit from the latest technology, from self-check-in portals, to high-speed wi-fi hotspots and in-room media walls.

John Angus, Managing Director of Switch Hospitality Management Ltd, commented: “From the initial design stages, we wanted to ensure that every aspect of aparthotel Birmingham would create the ultimate guest experience, regardless of whether they’re here to enjoy a weekend away with the kids, or staying with us during the week as they work away from home.

“The final addition of an on-site shop means that guests can pick up all the essentials they might need throughout their stay, from fresh ingredients to cook a meal in their apartment, to a hot breakfast on the way to work, or their favourite branded products that have been left at home.

“It is brilliant to see the completion of this industry-leading redevelopment, which I believe perfectly demonstrates how Switch’s expertise has allowed us to deliver maximum outcomes for our clients and the gold-standard of service for our guests.”

Phil Howell, key account manager at Nisa, added: “This is such a unique opportunity to launch a Nisa store within an aparthotel complex and I’ve got full confidence this venture will be extremely successful. We share many similar values with aparthotel in terms of the quality and convenience and I’m really looking forward to seeing the growth opportunities between Nisa and aparthotel in the coming years.”

For more information, visit www.aparthotelbirmingham.co.uk.

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