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St Martin’s Place is a luxury residential development in the heart of Birmingham, and we’re proud to have provided best-in-class hospitality across the property since 2021, bringing maximum added value through industry-leading services.
Here, find out how we deliver the ‘Switch gold standard’ to residents at St Martin’s Place, and bring maximum added value through our industry-leading services.
In 2021, Switch signed an agreement with leading UK property developer, Seven Capital, to provide asset management services to the company’s new St Martin’s Place apartment development in central Birmingham.
The partnership was an extension of our existing service provision within Park Regis Birmingham - the flagship hotel in our hospitality portfolio - which is situated adjacent to St Martin’s Place.
The agreement formed a new hotel-to-residential service concept, which today forms a key part of the Switch offering: providing first-class, hotel-level provision and amenities within a range of accommodation settings, from residential buildings to aparthotel developments.
St Martin’s Place is Birmingham’s most exclusive luxury residential development, located in a prime city-centre postcode, minutes from the main business and professional district. It was the first and only development to bring private luxury hotel services to Birmingham’s executive residential sector.
The development offers 228 luxury apartments, complete with smart features and interiors by Daniel Gibbons, with impressive floor-to-ceiling windows offering panoramic views across the city. On-site facilities include a state-of-the-art gym, private cinema, and WiFi lounge.
As part of Switch’s hospitality services, all residents at St Martin’s Place benefit from an on-site, 24-hour manned concierge desk. Here, they can utilise an unrivalled menu of hotel-standard services, including apartment cleaning, dry cleaning, ironing and laundry, as well as ad hoc requests such as sourcing concert or theatre tickets, and even room service.
Included in the service package is an exclusive Park Regis membership, inviting residents to enjoy the five-star facilities and amenities of the award-winning hotel. Residents can take advantage of discounts on food and drink, event bookings, best rates on rooms, plus additional quarterly offers and bi-annual member events.
To ensure the ‘Switch standard’ at every touchpoint, we also train every single employee in house at Park Regis Birmingham, as part of our commitment to service excellence.
By working with Switch, our partners are able to access our industry-leading hospitality expertise and innovative solutions. By offering hotel-style services within residential settings, we can help our clients maximise returns and boost resident retention.
As part of our commitment to exceptional service, we provide ongoing resident liaison and communication at St Martin’s Place, to ensure guest satisfaction remains consistently high.
And we believe the results speak for themselves. Highlights from the first-year performance summary for St Martin’s Place include:
• 95% occupancy
• 10% rate increase on first renewal cycle
• Retention over 70%
• No increase on the Service Charge budget
Through our strategic mix of concierge services, exclusive membership benefits and resident liaison, we can help foster a sense of community in residential settings, alongside the delivery of hotel-standard services. Coupled with our professional security and property maintenance services, the Switch added value is proven to maximise asset potential.
John Angus, Managing Director at Switch Management, said:
“St Martin’s Place sets a new standard for city centre apartment living. Residents can benefit from hotel-style amenities on their doorstep, enjoying the ease and convenience of a luxury hotel stay with all the comforts of home.
“This is a prime example of bringing first-class hotel services into a premier residential setting, and showcases the added value we can provide to both residents and clients. With our robust understanding of the hospitality sector, we bring an elevated and informed approach to every asset type - and our work at St Martin’s Place typifies the ‘Switch gold standard’.