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Part of the leading IHG Hotels & Resorts Group, Holiday Inn Express (HIEX) Birmingham South is a family-friendly hotel in a central location, offering easy access to Birmingham Airport, the NEC, and the city centre.
In conjunction with IHG, Switch has provided full asset management services for the hotel since 2020, and has played a vital role in boosting growth, profitability and guest satisfaction.
Here, find out more about our service provision at Holiday Inn Express Birmingham South, and how the ‘Switch standard’ has delivered tangible results.
HIEX Birmingham South offers 83 spacious rooms and a range of amenities, with a convenient location near to Birmingham Airport and the NEC.
Switch provides full asset management services for the hotel, from housekeeping and property maintenance to reception services, health & safety and security. As part of our commitment to first-class service, we train every single employee in house to ensure consistently high standards that exceed expectations at every touch point.
Since taking over management of the hotel, we have implemented all of the Switch services and standards that we have become known for. Our quality driven, customer-focused approach has resulted in a stabilised EBITDA, with 40% growth compared to the previous management company.
In 2020, as we began work with HIEX Birmingham South, the Covid-19 pandemic brought unprecedented upheaval to the hospitality industry. As a team, we successfully navigated the challenges of the pandemic, and secured two contracts with the Home Office to function as a quarantine hotel - allowing HIEX Birmingham South to remain open, our staff to continue working, and, most importantly, for us to support those in need during the pandemic.
Our work to support the ongoing Covid effort continued in 2022, with the arrival of the Commonwealth Games in Birmingham. Once more, HIEX Birmingham South was offered for use as a Covid-isolation hotel, providing a vital quarantine location for any positive Covid cases, whilst ensuring athletes remained safe, comfortable and catered for throughout their stay.
Our experienced team offers unrivalled industry expertise to achieve tangible results. In each of the last three years, the hotel has outperformed the owner’s profit target by 15% - testament to our dedication to service quality.
Under our management, the hotel’s return to profitability has been swift and consistent, as seen in its key performance statistics:
• In the first 12 months following our appointment, HIEX Birmingham South increased profits by 200%
• The hotel converted at 28% in 2018/19, 35% in 2020/21, and 39% in 2021/22
We’re particularly proud that HIEX Birmingham South is in the top quarter of all IHG hotels in the UK - based upon all service metric scores - which is a fitting reflection of our team’s commitment to delivering exceptional service.
John Angus, Managing Director at Switch Management, said:
“Across our portfolio, we build strategies to maximise asset value and potential. Holiday Inn Express Birmingham South is a prime example of how our delivery of the ‘Switch standard’ can provide both immediate impact and long-term results - helping to boost profitability, increase growth and ensure future viability, while maintaining excellent guest satisfaction.
“Beyond this, we also have a strong commitment to the communities in which we work, and I’m particularly proud of our agile approach to the challenges of Covid-19, which enabled the hotel to play an important role in providing vital quarantine accommodation. This is reflective of the team’s dedication and drive, which ensures we provide the very best levels of service.”